Trusted by More then 8800 Most Popular Brands


What They Say?

Leading paint manufacturer
in India

  • Wide range of product categories

  • 1500 plus unique shades of color

  • Skilled team with years of experience

  • Smart & unique technology


We Make Difference in Your Homes

We have 35+ years of experiences which enables us to manufacture better quality products

Bajaj Paints has come a long way since its small beginnings in 1985. It was set up by Founder late Mr Vijay kumar Shivani set up a plant in Patna, Bihar and also started in North east, Bihar, Jharkhand, and West Bengal, who were willing to take on the India's biggest, most famous paint companies operating in India at that time. Over the course of 35 years, Bajaj Paints became a corporate force and Odisha leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1992. Today, it is double the size of any other paint company in India. Bajaj Paints manufactures a wide range of paints for decorative and industrial use and also offers Wall Coverings, adhesives and services under its portfolio. The company is also present in the Home Improvement and Decor segment and interior and Exterior Paint Category. The company also introduced Cement paints and Wall Putty in our Portfolio. In the Health and Hygiene segment, Bajaj Paints offers range of Hygiene paints and chemical free Paints Recently the company entered into a definite agreement with German collaboration for acquiring 51% stake. Weatherseal incorporated in Mar 2021 would be engaged in the business of interior decoration/Wall finishing, including manufacturing Cement paints . Bajaj Paints also entered into a Franchise agreement for increasing Business in all over National and Internationally Our Branches are In Kolkata, Established in 1992.
Our 3rd Plant in Bhubaneswar was established in 2002.

Bajaj Paints

We are India’s leading paint manufacturer, with a wide range of about 1500+ unique shades of colour. 

  • Interior Paints
  • Exterior Paints
  • Cement Paints
  • Floor & Wall Furnishes
Slide One


Here is the small glimpse of our journey from where we started to where we are heading.


  • Paint industry estimated at Rs 135bn
  • Unorganized sector accounts to 35% of paint market
  • Volume growth estimated at 15%
  • India’s share in the world paint market is 0.6%
  • Per capita consumption of paint in India is 1.2kg/annum


“Bajaj Paints aims to become one of the top 5 Decorative Coatings companies worldwide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliances with established global partners.”



Though we religiously believe in always out doing and competing with ourselves but here is who we compete in the market.



  • To be the largest decorative paint company worldwide and
  • To be the 7th largest paint manufacturing company worldwide



Growth Cycle Of the Company

Growth trajectory of Bajaj Paints over the span of past 37 years.


  • 1985-1992 Evolution Phase
  • 1992-1997 Extension and Consolidation Phase
  • 1997-2005 The years of Excellence
  • 2005-2012 Moving Closer to the consumer
  • 1997-1999 Changing rules of the game
  • 2012– The new Bajaj Paints
Growth Cycle

Marketing & Sales

Rural Marketing Initiatives since 1985.

  • Distribution is one of the main strategy of Bajaj Paints.
  • Advertising & Promotional Expenditure started in 1990s.
  • Advertising Methods- Radio, Events, Print, Internet, OOH, POP, Retail Outlets, Seminars, Workshops.
market sales dist

Human Resource

Majority of employees are hired from premium management institutes.

Recreational facilities are provided to the employees.

Some KRAs of  HR function


  • Performance Appraisal
  • 360 Degree Appraisal
  • Development Centre
  • ECA (Essential Competency Acquisition)
  • Taking care of the Employees
  • Employee Portal- EGLOO
Human Resource

Financial Analysis

The “top line” of the income statement displays the business revenue in a given period of time. Cost of goods sold (COGS) and other operating expenses are deducted from revenue. The net income, or “bottom line,” is the remainder after all revenues and expenses have been accounted for.

Here are important analysis ratios to compute when reviewing your income statement:

  • Gross Profit Margin is the percentage of revenue remaining after deducting your cost of goods sold.
  • Gross Profit Margin = Gross Profit ÷ Revenue from Sales
Financial Analysis

Corporate Social Responsibility

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Corporate Social Responsibility

Future Of The Company

Bajaj Paints is planning to increase the capacity by setting up a plant  at Pune, Gujrat. 
No other company is planning to increase its capacity in the near future,  this will give Bajaj Paints a competitive advantage in terms of pricing. 
GDP growth slowdown in the growth rate of two important activities i.e.  repaint activity and construction activity will have direct impact on the volume of APL, thus effecting its profitability and margins. 
Rural markets have considerable potential. Companies that can establish a dealer network in these markets are likely to get the edge in positing  above par growth rates over the next few years. 
As setting up distribution infrastructure is expensive, it would mean that the competition is limited to the top players.
Future Of The Company_Without Text
TEAM MEMBERS - Bajaj Paints Division

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