Wide range of product categories
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About
Trusted by More then 8800 Most Popular Brands
TESTIMONIALS
What They Say?
We have been associated with Bajaj International Paints since years now. We are really proud to be the distributor of Bajaj group and are very impressed and satisfied by the policies of the company and able management.
Mr. Rajeev
Bajaj Paints Distributor
We feel proud being channel partners of Bajaj International Paints and selling their products since years. Their products are world class, specially their putty is very soft it's like MAKKHAN what we call in Hindi.
Mr. Himanshu
Channel Partner
Bajaj International Paints products are very good & of international quality. We use their various products, specially white cement of company is really good & whiter than other companies with better strength.
Mr. Anand Fogla
Our Customer
We have been associated with Bajaj International Paints since years now. We are really proud to be the distributor of Bajaj group and are very impressed and satisfied by the policies of the company and able management.
Mr. Rajeev
Bajaj Paints Distributor
GET TO KNOW US
We Make Difference in Your Homes
We have 35+ years of experiences which enables us to manufacture better quality products
Bajaj Paints has come a long way since its small beginnings in 1985. It was set up by Founder late Mr Vijay kumar Shivani set up a plant in Patna, Bihar and also started in North east, Bihar, Jharkhand, and West Bengal, who were willing to take on the India's biggest, most famous paint companies operating in India at that time. Over the course of 35 years, Bajaj Paints became a corporate force and Odisha leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1992. Today, it is double the size of any other paint company in India. Bajaj Paints manufactures a wide range of paints for decorative and industrial use and also offers Wall Coverings, adhesives and services under its portfolio. The company is also present in the Home Improvement and Decor segment and interior and Exterior Paint Category. The company also introduced Cement paints and Wall Putty in our Portfolio. In the Health and Hygiene segment, Bajaj Paints offers range of Hygiene paints and chemical free Paints Recently the company entered into a definite agreement with German collaboration for acquiring 51% stake. Weatherseal incorporated in Mar 2021 would be engaged in the business of interior decoration/Wall finishing, including manufacturing Cement paints . Bajaj Paints also entered into a Franchise agreement for increasing Business in all over National and Internationally Our Branches are In Kolkata, Established in 1992. Our 3rd Plant in Bhubaneswar was established in 2002.
Bajaj Paints
We are India’s leading paint manufacturer, with a wide range of about 1500+ unique shades of colour.
- Interior Paints
- Exterior Paints
- Cement Paints
- Floor & Wall Furnishes
Flashback
Here is the small glimpse of our journey from where we started to where we are heading.
- Paint industry estimated at Rs 135bn
- Unorganized sector accounts to 35% of paint market
- Volume growth estimated at 15%
- India’s share in the world paint market is 0.6%
- Per capita consumption of paint in India is 1.2kg/annum
Vision
“Bajaj Paints aims to become one of the top 5 Decorative Coatings companies worldwide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliances with established global partners.”
Competitors
Though we religiously believe in always out doing and competing with ourselves but here is who we compete in the market.
Mission
- To be the largest decorative paint company worldwide and
- To be the 7th largest paint manufacturing company worldwide
Growth Cycle Of the Company
Growth trajectory of Bajaj Paints over the span of past 37 years.
- 1985-1992 Evolution Phase
- 1992-1997 Extension and Consolidation Phase
- 1997-2005 The years of Excellence
- 2005-2012 Moving Closer to the consumer
- 1997-1999 Changing rules of the game
- 2012– The new Bajaj Paints
Marketing & Sales
Rural Marketing Initiatives since 1985.
- Distribution is one of the main strategy of Bajaj Paints.
- Advertising & Promotional Expenditure started in 1990s.
- Advertising Methods- Radio, Events, Print, Internet, OOH, POP, Retail Outlets, Seminars, Workshops.
Human Resource
Majority of employees are hired from premium management institutes.
Recreational facilities are provided to the employees.
Some KRAs of HR function
- Performance Appraisal
- 360 Degree Appraisal
- Development Centre
- ECA (Essential Competency Acquisition)
- Taking care of the Employees
- Employee Portal- EGLOO
Financial Analysis
The “top line” of the income statement displays the business revenue in a given period of time. Cost of goods sold (COGS) and other operating expenses are deducted from revenue. The net income, or “bottom line,” is the remainder after all revenues and expenses have been accounted for.
Here are important analysis ratios to compute when reviewing your income statement:
- Gross Profit Margin is the percentage of revenue remaining after deducting your cost of goods sold.
- Gross Profit Margin = Gross Profit ÷ Revenue from Sales
Corporate Social Responsibility
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Future Of The Company
Bajaj Paints is planning to increase the capacity by setting up a plant at Pune, Gujrat.
No other company is planning to increase its capacity in the near future, this will give Bajaj Paints a competitive advantage in terms of pricing.
GDP growth slowdown in the growth rate of two important activities i.e. repaint activity and construction activity will have direct impact on the volume of APL, thus effecting its profitability and margins.
Rural markets have considerable potential. Companies that can establish a dealer network in these markets are likely to get the edge in positing above par growth rates over the next few years.
As setting up distribution infrastructure is expensive, it would mean that the competition is limited to the top players.
TEAM MEMBERS - Bajaj Paints Division
Meet the Expert Team
We have a highly skilled & diversified team of experts in every domain.
